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Revenue Model

A dollar sign represents revenue

Participants reached consensus on some broad principles of a self-sustaining certification model. Phase 2 working groups might draw on the revenue models of existing certification tools when designing an independent, voluntary, low cost model. 

Key Discussion Points

Designing a self-sustaining, low cost model

  • The certification model would not rely on government; it would be led independently
  • The certification model would need to be self-sustaining, with an established revenue model
    • Securing adequate financial resources will be critical to maintaining an evolving, flexible model
    • Funds should be used for initiatives that benefit the accessibility and business communities, rather than individual organizations or enterprises
  • To be attractive to business, the certification model would need to be low cost and easily accessible to small and medium enterprises as well as non-profit sector providers
  • The certification model would have the potential to be transportable and scalable in other jurisdictions
  • There are many existing programs that could serve as blueprint revenue models
    • The investment required will depend on whether the model is designed to educate or to administer, whether it is owned by a centralized body or crowd-sourced, etc.  

While participants broadly agreed on the above points as foundational considerations, Phase 2 working groups could further discuss and find consensus on the below points. As the focus of Phase 1 was on broader issue identification and foundational principles, Phase 2 and Phase 3 discussion could more tactically examine how a certification model might be equitable and self-sustaining. 

Points for Further Dialogue

  • Would the program charge fees for resources, advertising, or services, or would it remain cost-free for businesses?
  • How could a certification model be sustainable to operate while staying affordable for small businesses?
  • How might the model balance the accommodating regional differences and setting reliable and universal standards?