Removing Barriers to Access

While some barriers are obvious—a steep staircase, a narrow doorway, or very small print—others are invisible unless you encounter them on a daily basis. However, these barriers are not just impediments to those with disabilities but also costing Ontario businesses millions of dollars in lost revenue.

It is estimated that as our population ages up to 40 per cent of consumer spending will come from people with accessibility issues. This represents a potential market of up to $11.2 billion over five years.

How can businesses help to reduce these barriers to greater revenue and more inclusive customer experiences?

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C Johnson's avatar

-business that are accessible should advertise it (whether using their own branding or a universal branding tied to certification) - this includes all channels (brick and mortar stores, websites, social media); if business don't explicitly mention they are accessible, PWDs will assume they are not
-business not fully accessible could provide alternatives where available (shows they value the customer and customer more likely to remember/promote them)
-use of accessible bathrooms - businesses with accessible bathrooms can add signage encouraging able people to use other bathrooms
-downloadable/printable pamphlets or checklists re: accessibility that PWDs can give to businesses or that businesses can obtain themselves
-businesses can include PWDs in their advertising (people often patronize businesses where they feel they relate to a typical customer)
-businesses can provide maps/apps including accessibility info or other ways to locate those businesses/services that are certified or otherwise accessible
-businesses can provide multiple service channels (e.g. phone number as well as website)

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