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Implementation and Scope

A target bullseye represents successful implementation

Participants agreed that the scope and implementation of an accessibility certification model should be based on principles of inclusion, co-design, shared ownership, and transparency.

Key Discussion Points

Ensuring inclusive and transparent implementation

  • The scope of certification would be determined according to principles of inclusion, transparency, and learning 
  • The model would go through a pilot phase, with a defined procedure for feedback, evaluation, and continuous improvement
  • Participants agreed that not all businesses need all accessibility accommodations, and enterprises may approach certification with different levels of competence. Many participants, however, felt that the model should avoid excluding any one functional area, sector, or accessibility challenge
    • One approach suggested by participants would be to start with more coordinated sectors or regions, with a roadmap to expand to other areas
    • Participants noted that certification should take into account the whole supply chain or ecosystem of services, including infrastructure planners and manufacturers

Leveraging existing foundations and evolving the model

  • The certification model could start from foundational principles or a belief in the process of achieving accessibility, to be differentiated according to type and size of businesses as the model matures
  • The lived experience or of persons with barriers to accessibility could serve as a benchmark for accessibility excellence
  • Just as accessibility means something different to every individual, so the criteria for accessibility could be defined by individual needs
  • There are many existing programs that could serve as blueprint operating models
  • A key part of implementation would be the clear communication and marketing of the benefits of universal accessibility and the business case for certification

While participants broadly agreed on the above points as foundational considerations, Phase 2 working groups could further discuss and find consensus on the below points. Participants put particular importance on implementation: how can we ensure the design process is thoughtful and inclusive and results in a sustainable model.

Points for Further Dialogue

  • How can certification complement but remain distinct from compliance with the law?
  • Is it feasible to implement a model that encompasses all sectors and challenges? 
    • If the model starts with one functional area or one type of disability, how do we choose where to start? How do we account for the areas initially excluded?
  • Will education and individual success stories or economic arguments make for more compelling marketing? How best to brand accessibility in order to motivate change?