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A Certification Model for Business

While this process is open-ended as to what an accessibility certification could look like, the choice of model should motivate businesses to incorporate accessibility into their operations and service delivery. Each business, regardless of sector or size, should see accessibility as a value and certification as viable in their context.

Through our discussions, business owners have identified improving customer service, increasing revenue, and improving branding and marketing opportunities as key motivators for change to their business model. Particularly business owners with a high degree of awareness and experience with accessibility saw a link between these key motivators and certification. Certification could help to expand their client base, diversify services, and welcome new, talented employees, in turn increasing revenue. Recognition and visibility for businesses that show excellence in accessibility is a further driver for change.